NMC Campus Observer

Story Quests and Branded Content – Community Forum

Metanomics : Nov 5, 2009 08:21am

NMC Campus Observer Note… You can watch this Metanomics show live at Outreach (87, 125, 34) on NMC Campus

Discussions of the pros and cons are filling the various channels of Second Life chat today, after the launch on yesterday’s Metanomics program of the new Second Life Enterpriseâ„¢ product. But adoption of this environment and how to drive it is clearly on everyone’s mind.

Jenaia and Marty have been frequent guests of Second Life media in recent weeks thanks to the very successful premiere of their Virtual Worlds Story Quest project and their rich backgrounds in education and content delivery. So when they mentioned that they would like to discuss the implications of the Story Quests for advertising and business I moved quickly to sign them up for the MCF. “The era of advertising by ambush is over,” they said, “and not just because of TIVO…Advertising needs to reach eyeballs, and the most important, educated, dual-income eyeballs are watching and engaged with new media in general and social media in particular.”

Join us November 5, 2009 at 12 p.m. SLT in the Metanomics Studio to discuss how their Story Quest projects are “vehicles for branded content” and highly “sticky” content at that. Or, you can view and participate live from the Web.

Martin J. Keltz

Emmy award winning producer, Martin J. Keltz has been involved in education and children’s media throughout his career. As the co-founder and president of Scholastic Productions, Inc. His vision for Scholastic Productions was to create quality programming for children and families for all forms of broadcast television, cable, home video and theatrical motion pictures.

He pioneered production of original films and programs for ABC, CBS, HBO, PBS, and syndication based on Scholastic book properties. From The Baby-Sitters Club and Goosebumps to The Indian in the Cupboard and The Magic School Bus, the top-rated Emmy and Annenberg award-winning animated series, Scholastic was at the forefront of developing innovative media content for children and families in traditional and new media during his tenure.

Currently Keltz is the co-founder of The Virtual Worlds Story Project which focuses on using 3D virtual environments to develop and produce immersive and interactive Story Quests designed to entertain and encourage audiences to step through the looking glass and co-create living stories.

Jenaia Morane

Jenaia Morane is a freelance writer, educator, and syndicated columnist in her first life where she specializes in penning personal essays designed to tell thought provoking and engaging stories. Her publishing credits include features for national publications such as Mother Earth News, Backpacker, and House Beautiful. She has also written and teaches online classes on Nature, Food, Adventure, and Memoir writing.

In Second Life Morane has focused her energies on creating immersive and engaging Story Quests designed to bring participants into and help co-create personal stories. Her work as the Coordinator of the HIV/AIDS sim, Karuna, was the basis of TVWSP’s groundbreaking new film and Story Quest, “The Life and Times of Uncle D,” which takes audiences into the life of an HIV-positive person known simply as Uncle D.

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